SETH was purpose-built for executives and organizations who operate with sensitive, high-stakes information. We designed every layer of the platform around a core principle: your data belongs to you. We do not monetize your data, sell it to third parties, or use it for advertising of any kind.

Our privacy architecture includes:

• Privacy-Tiered AI Processing: SETH's intelligent model router prioritizes privacy-preserving AI models for standard interactions, escalating to premium models only when task complexity demands it — and never without your data being protected in transit and at rest.
• Isolated User Environments: All data, memories, conversations, agent configurations, and brand intelligence are strictly partitioned per user. No cross-user data leakage is architecturally possible.
• Operational Security by Design: The PHANTOM agent within SETH is dedicated to operational security, digital footprint management, and threat assessment — privacy protection is woven into the product itself.
• Zero Advertising, Zero Data Brokering: We will never sell, rent, trade, or otherwise commercially exploit your personal information or usage data.

Your information is used exclusively to operate and improve the Service:

• Service Delivery: To provide AI-assisted chat, task management, memory recall, agent delegation, brand intelligence, and all other Platform features.
• Personalization: To tailor SETH's responses and behavior to your stated objectives, preferences, and working style — all configured and controlled by you.
• Cortex Intelligence: SETH's Cortex system identifies patterns, contradictions, and insights within your own data to provide proactive intelligence. This analysis is performed exclusively on your data and is never commingled with other users' information.
• Security & Integrity: To authenticate your identity, protect against unauthorized access, and maintain the integrity of the Platform.
• Service Improvement: To diagnose technical issues and improve platform reliability using anonymized, aggregated metrics only.

SETH utilizes artificial intelligence models to process your requests. We are transparent about how your data interacts with these systems:

We implement comprehensive security measures to protect your information:

• Encryption in Transit: All data transmitted between your device and our servers is encrypted using TLS (Transport Layer Security) protocols.
• Encryption at Rest: Stored data is encrypted using industry-standard AES-256 encryption.
• Password Security: User passwords are never stored in plaintext. We use bcrypt hashing with salt rounds, making password reversal computationally infeasible.
• Session Management: Secure, httpOnly, encrypted session tokens with automatic expiration protect against session hijacking and cross-site scripting (XSS) attacks.
• Access Controls: Strict server-side authentication and authorization on every API endpoint ensures that only authenticated users can access their own data. Every data request is validated against the authenticated user's identity — no data is accessible by URL manipulation or parameter tampering.
• Input Validation: All user inputs are validated and sanitized to protect against injection attacks and malformed data.
• Infrastructure Security: Our hosting infrastructure employs network isolation, automated threat monitoring, and regular security updates.

We retain your data only for as long as necessary to provide the Service or as required by law:

• Active Data: Your conversations, memories, tasks, and configurations are retained for as long as your account is active.
• Memory Decay: SETH's Cortex system includes intelligent memory decay — low-importance, stale memories are automatically flagged and can be archived or removed, ensuring your data footprint does not grow unboundedly.
• Account Deletion: You may request complete deletion of your account and all associated data at any time by contacting us. Upon receiving a verified deletion request, we will permanently remove all your data from our active systems within 30 days and from any backups within 90 days.
• Conversation Deletion: You may delete individual conversations at any time from within the Platform. Deleted conversations and their associated messages are immediately and permanently removed.

We do not sell, rent, or trade your personal information. We will only disclose your information in the following limited circumstances:

• Service Providers: With AI model providers and infrastructure partners strictly necessary to operate the Platform, under contractual obligations to protect your data and use it solely for service delivery.
• Legal Compliance: If required by law, regulation, legal process, or enforceable governmental request, we may disclose information as necessary. We will notify you of such requests to the extent permitted by law.
• Protection of Rights: To enforce our Terms of Service, protect the safety of our users, or protect our legal rights when we believe in good faith that such action is necessary.
• Business Transfer: In the event of a merger, acquisition, or sale of assets, your data may be transferred to the successor entity. We will notify you of any such transfer and any changes to this Privacy Policy.

You have the following rights regarding your personal data:

• Access: You may request a copy of all personal data we hold about you.
• Correction: You may update or correct your personal information at any time through your Profile settings.
• Deletion: You may request deletion of your account and all associated data.
• Data Portability: You may request an export of your data in a machine-readable format.
• Revoke Consent: You may withdraw consent for optional data collection (e.g., geolocation, Google integration) at any time without affecting the core functionality of the Service.
• Opt Out: You may opt out of non-essential data processing by adjusting your settings within the Platform.

For residents of Florida and other U.S. states with comprehensive privacy legislation, you may also have additional rights, including the right to know what categories of personal information are collected and the right to non-discrimination for exercising your privacy rights. To exercise any of these rights, please contact us at the address provided below.